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Teaching

Teaching Philosophy

The three pillars of my teaching philosophy are: (1) students should graduate from my classes with a concrete set of skills/certifications that can help them stand out in the eyes of employers, (2) students should be provided with ample opportunities to interact with industry professionals for networking and real-world exposure purposes, and (3) students should be empowered and instilled the belief that they can achieve their professional goals regardless of their background.

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At the core of these pillars and throughout all my classes, I am passionate about educating my students on data literacy. They should be able to utilize data correctly and ethically to drive and inform their business decisions. 

 

Teaching Experience

Assistant Professor

University of Winnipeg

Marketing Research

Multivariate Data Analysis (Master's)

Fundamentals of Marketing

Intro to Business

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Instructor

University of Central Florida                                                  

Marketing Analysis and Research Methods                              

Services Marketing                                                                                                                          

Integrated Marketing Communication                         

Industry Partners

Teaching Gallery

Teaching Tools/Resources

Data Analysis - Jamovi (Free - both Cloud and Desktop versions): https://www.jamovi.org/

Eye Tracking Software - GazeRecorder (Free): https://gazerecorder.com/

Social Media Analytics - NodeXL (Free): https://www.smrfoundation.org/nodexl/

Text Analytics - LIWC ($95 lifetime/$10 student license): https://liwc.wpengine.com/

Data Visualization - Tableau (Free with student email): https://www.tableau.com/academic/students

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Association of National Advertisers Resources: https://www.ana.net/resources

Student Feedback

University of Winnipeg

"I really enjoyed how engaging the class was. For instance, we just didn’t learn about concepts relating to survey questions and analysis but we got to actually do it throughout the whole semester! I really enjoyed the guest speakers as it provided a new lense into the marketing world. Overall, I just like the engagement in the class, it was a class I looked forward going to and I always have a smile on my face every class." 

Marketing Research - Fall '24

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"His capability to understand and explain real cases within a business context suggests a strong grasp of practical applications, making his lectures relevant and engaging." 

Multivariate Data Analysis - Winter '24

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"Lam is a great instructor. I had such a great time taking his course. Every class is a new experience. He puts in a lot of work in each class and it shows."

Fundamentals of Marketing - Winter '24

 

"I really like the topics we discuss; I find it super fascinating and incredibly relatable to my life. I feel like the things I am learning in this class actually matter. Which is awesome."

Intro to Business I - Fall '23

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"This class has been interesting and thought provoking for me. It's put into perspective some elements of business that I was aware of but didn't fully understand and has given me a greater appreciation for Canadian business and business in general. I appreciate Lam's effort and enthusiasm while teaching us this class."

Intro to Business I - Fall '23

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"The professor does an excellent job in explaining class concepts and I greatly appreciate the amount of effort that he puts in to make each lecture engaging and interesting. He goes through great lengths to bring in guest speakers which helps create active participation in the classroom and to show the students what they are learning applies practically to the real world. Oftentimes people can get stuck wondering whether what they are learning about will be really used in their job, but Professor Lam An does an awesome job in showing students that the skills they learn is not only useful in the workplace, but also highly sought after. I for one am grateful that I was able to take this class. For many of these reasons and so much more is why I enjoy coming to class and seeing what sort of concepts we will learn next."

Marketing Research - Fall '23

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"I love that it is so evident he wants us to do well. I believe I can be successful in this course because he motivates us and encourages us to do well. He is always available if we need extra help and is constantly reminding us he is there to support us. He is one of my favourite professors I have ever had. It is clear he is extremely knowledgeable about the course content as well." 

Marketing Research - Winter '23​

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"One of my favourite professors ever. He is so passionate about what he does and he’s very personable. He makes the class laugh and makes it clear he wants us to do really well. He is such a kind human being and you can tell he has the biggest heart. I love his teaching style. He makes learning fun & easy. I wish I could have this prof again. He is truly a hidden gem of a prof and the University if very lucky to have him on board."

Marketing Research - Winter '23

 

"That hands on practical approach to the research is fantastic, I feel like it really keeps myself and my groupmates engaged in material because what we learn is directly applied to the projects we have to do throughout the semester."

Marketing Research - Fall '22

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"I LOVED this course. Lam is so passionate about the material and extremely knowledgeable. He's built a course that teaches tangible material to students for when they enter the workforce."

Marketing Research - Fall '22

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"Professor Lam clearly cares about his students and giving us an engaging experience - from super interesting, informative guest speakers and a fun project with real life entrepreneurs to give us real-life experience. I have learned a lot from this class so far, in such an enjoyable manner. Thank you!"

Marketing Research - Fall '21

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"The practicality! Courses should be designed like this."

Marketing Research - Fall '21

 

"I cannot thank you enough for the awesome semester. I can tell you are passionate about marketing, and it is quite inspiring to see."

Marketing Research - Fall '21

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University of Central Florida

"Everyone loves guest speakers and the real life applications that they bring to the class. We also had the opportunity to network with professionals in our field."

Services Marketing - Summer '19

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"It is clear that you have extensive knowledge of the subject you teach. You are considerate of the rate at which each student learns and always willing to go the extra mile."

Services Marketing - Summer '19

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"His enthusiasm and positive attitude showed every lecture, and it was clear that he genuinely cares about his students"

Services Marketing - Spring '19 â€‹

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"You truly care about the class and what we find interesting/useful. You give us all the tools needed to succeed!"

Services Marketing - Spring '19

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"Love the class. Professor is passionate about the subject and each assignment, truly cares about his students."

Marketing Analysis and Research Methods - Fall '18

l.an@uwinnipeg.ca  |  971-237-5247

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