Teaching Philosophy
The three pillars of my teaching philosophy are: (1) students should graduate from my classes with a concrete set of skills/certifications that can help them stand out in the eyes of employers, (2) students should be provided with ample opportunities to interact with industry professionals for networking and real-world exposure purposes, and (3) students should be empowered and instilled the belief that they can achieve their professional goals regardless of their background.
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At the core of these pillars and throughout all my classes, I am passionate about educating my students on data literacy. They should be able to utilize data correctly and ethically to drive and inform their business decisions.
Teaching Experience
Assistant Professor
University of Winnipeg
Marketing Research
Multivariate Data Analysis (Master's)
Fundamentals of Marketing
Intro to Business
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Instructor
University of Central Florida
Marketing Analysis and Research Methods
Services Marketing
Integrated Marketing Communication
Teaching Tools/Resources
Data Analysis - Jamovi (Free - both Cloud and Desktop versions): https://www.jamovi.org/
Eye Tracking Software - GazeRecorder (Free): https://gazerecorder.com/
Social Media Analytics - NodeXL (Free): https://www.smrfoundation.org/nodexl/
Text Analytics - LIWC ($95 lifetime/$10 student license): https://liwc.wpengine.com/
Data Visualization - Tableau (Free with student email): https://www.tableau.com/academic/students
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Association of National Advertisers Resources: https://www.ana.net/resources
Teaching Gallery
Guest speaker from Dr. Phillips Performing Arts Center in Services Marketing class
l.an@uwinnipeg.ca | 971-237-5247